The Marketing Mix

Matching exercise

Categorise the following aspects of marketing according to the well known "4 Ps" classification of the marketing mix - product, price, promotion and place. Choose the correct category and then click on "Check".

advertising
commercials
franchising
inventory
market coverage
optional features
points of sale
public relations
retailing
transportation
after-sales service
credit terms
free samples
line-filling
market penetration
packaging
posters
publicity
sizes
vending machines
brand name
characteristics
going-rate
list price
market skimming
payment period
prestige pricing
quality
sponsorship
warehousing
cash discounts
distribution channels
guarantee
mailings
media plan
personal selling
production costs
quantity discounts
style
wholesaling